KAREN GUINN
Karen's career path traded snow shovels for fishing rods, leading her from Syracuse to Savannah. With over 20 years of experience in marketing and communications across diverse sectors (banking, real estate, manufacturing), she founded Collective Marketing in 2014. Collective helps local, national, and international clients achieve business goals through strategic marketing across the business spectrum.
Karen's expertise encompasses political strategy, external communications, branding, public relations, and community outreach. Her work has been featured in the New York Times and the Wall Street Journal. Karen assists Northpoint with high level strategy, with a focus on the entitlement process for land deals, public private partnerships and community engagement.
She is also involved in investor communication and business development activities. Beyond her marketing prowess, Karen is deeply invested in Savannah. She serves on key boards – the Savannah Chamber executive committee, Historic District Board of Review and Chair, and as Chair of the Interagency Council on Homelessness, actively shaping the city's future.
Her passion extends to global causes; she's an executive committee member for Northbound Foundation, empowering women and children in Africa. When not working or volunteering, Karen explores the world, a testament to her adventurous spirit. A self-described competitive soul, she thrives on a good challenge